Multiple Award Schedule Marketing Tips for WOSBs
The General Services Administration (GSA) routinely promotes the Multiple Award Schedule (MAS) Program’s entire suite of products and services to local, state, and federal agencies, but they never promote particular contractors. Each MAS contractor is responsible for their own marketing activities and Business Development (BD) strategies, and implementing these successfully is crucial to success in the MAS program.
Earlier this month, GSA’s Office of Small and Disadvantaged Business Utilization’s (OSDBU) Syretta Dyson hosted a webinar explaining how small businesses-such as Women-Owned Small Businesses (WOSBs) can market their MAS Schedule to the government. Below, we outline the key takeaways that your WOSB can implement to craft an efficient and effective marketing plan.